MAURICES

I started my career at maurices in September 2020 as a fully remote employee. Since their home office is based in Duluth, MN (aka South Canada) they were very understanding that I didn't want to move to a place where summer is basically one weekend in July and the snow starts falling in August. (Mayybeee a slight exaggeration—but not by much.) Working remote also gave my husband and me the opportunity for a big life change: we moved to Nashville!

maurices is a lovely place to work. And the company tagline: Feel-good fashion for real life™ is the guiding light. Our customer is feminine yet practical; she loves God, family... and a good deal.  

FASHION FUNDAY

This was one of my first projects at maurices. The ask was to name and create a marketing piece for a personal shopping event. This has been a highly successful program and is still going on today. 

FRAGRANCES

I worked on several fragrance naming projects. The ask was to come up with a purely descriptive (but pretty) name + romance copy for new fragrances. Since timing was tight we didn't want to use a name that needed to be trademarked.  

MERRY GIFTMAS!

This was a gift card bounceback program during the holidays. 

EMAILS 

Just a small sample of email marketing for different seasons and collections. Below are examples from The Big 4: Spring, Summer, Fall & Holiday.

Dresses are a BIG spring buy for our customer, especially before Easter. Here we feature our favorite spring dresses and WHY she needs them right this second.
Dresses are a BIG spring buy for our customer, especially before Easter. Here we feature our favorite spring dresses and WHY she needs them right this second.
Our customer LOVES red, white and blue for summer (and she especially loves July 4th) so we featured our lovely brand ambassadors to show her how it's done.
Our customer LOVES red, white and blue for summer (and she especially loves July 4th) so we featured our lovely brand ambassadors to show her how it's done.
Our customer loves everything fall...and so do I! Needless to say, I had a lot of fun with this email.
Our customer loves everything fall...and so do I! Needless to say, I had a lot of fun with this email.
Fun fact: I had to push really hard for this copy, because our CMO is in Duluth...and in October the beautiful fall leaves are already gone! But I managed to convince all my Duluthian coworkers that for the most of the country, October is definitely leaf-peeping time.
Fun fact: I had to push really hard for this copy, because our CMO is in Duluth...and in October the beautiful fall leaves are already gone! But I managed to convince all my Duluthian coworkers that for the most of the country, October is definitely leaf-peeping time.
Holiday doorbusters, but make it CUTE. We were at peak doorbuster fatigue at this point, but I think this "get to stores NOW" email looks super compelling.
Holiday doorbusters, but make it CUTE. We were at peak doorbuster fatigue at this point, but I think this "get to stores NOW" email looks super compelling.