LANE BRYANT

I started working at Lane Bryant in 2016. In March 2019, I was promoted to senior copywriter. I did everrrrrrrything: Digital ads, social media, product descriptions, web copy (including landing pages, home pages, category banners, event pages & SEO), direct mail, store signage, emails...you name it, I did it. 

I worked with an insanely talented group of writers and designers. What I loved most about Lane Bryant was how much we cared about the customer. Everything we did, from the smallest product description to the biggest billboard ad, was created especially for her. I learned so much during my time there and will take those lessons with me wherever I go. 

BEAUTICURVE X LANE BRYANT CAMPAIGN

This was a collaboration with blogger and influencer Rochelle Johnson and Lane Bryant. I worked on all the marketing pieces for this March 2019 spring collection, including store signage, web landing page, emails and social media. The campaign was a huge success. (And Rochelle was a delight to work with, btw.) 

The website launch really showcased Rochelle's personality.
The website launch really showcased Rochelle's personality.
The collection generated a lot of excitement from her fans, so we really hyped up the collection in email and on social media.
The collection generated a lot of excitement from her fans, so we really hyped up the collection in email and on social media.

FALL 2019 CAMPAIGN LAUNCH

Our September campaign was a kick-off to the fall season, with a nod to New York Fashion Week. I executed the marketing pieces for this campaign, including store signage, web copy, emails, digital ads and social media posts. 

Our post-Labor Day home page launched our September campaign.
Our post-Labor Day home page launched our September campaign.
The launch email featured the 6 major fall pieces.
The launch email featured the 6 major fall pieces.
Lane Bryant customers really respond to fashion on social media.
Lane Bryant customers really respond to fashion on social media.

BLACK FRIDAY SALE 2018

One of our biggest sale of the year, I executed the campaign, which included the direct mail piece, store signage, digital ads, social media and emails.  

This next section is an assortment of store signage, event campaigns, collection launches and emails. Enjoy!

Store signage for our 2018 fall floorset.
Store signage for our 2018 fall floorset.
Our Top 80 stores hosted a store event to kick off the swim season.
Our Top 80 stores hosted a store event to kick off the swim season.
Store and digital marketing for our Seven7 denim collection, a higher-end denim brand sold exclusively in Lane Bryant stores.
Store and digital marketing for our Seven7 denim collection, a higher-end denim brand sold exclusively in Lane Bryant stores.
An email featuring our LIVI Active collection, right at the peak of athlesiure chic (and perfect for running around on Thanksgiving and Black Friday).
An email featuring our LIVI Active collection, right at the peak of athlesiure chic (and perfect for running around on Thanksgiving and Black Friday).
Direct mail piece for our summer dress event.
Direct mail piece for our summer dress event.
Home page hero for our March new arrivals.
Home page hero for our March new arrivals.
The secondary home page section. The Lane Bryant customer loves a pretty top that is also comfy and flattering.
The secondary home page section. The Lane Bryant customer loves a pretty top that is also comfy and flattering.